The Roles of Interrelationships
Travel and tourism organisations have 5 roles that their companies have to have, these are:
1. To meet key organisational aims;
2. To provide services and products;
3. To be responsible to stakeholders;
4. To be environmentally and ethically responsible;
5. To contribute to international and UK economies.
To be a successful business they have to be able to work in partnerships with other companies and organisations. An example of a successful business is Alton Towers. Alton Towers has its own services but also sell other services such as food and drink, they do this by allowing burger king and coke cola to pay Alton Towers to sell their products within the park.
All Private Limited Companys like accommodations and airlines have aims such as
* To make a Profit
* To maximise sale revenue
* To increase market share
Public and voluntary sectors like Tourist Boards have much bigger aims as they have to provide a service for the public to help them with their tourist needs when they are visiting another city or another country in order to do this they have to have the correct information. Companies such as ABTA and ATOL are there to make sure that holidays run smoothly and if anything was to happen with the customers holiday, they have to provide a service which gives the customers a refund in order for loosing their holiday.
To provide products and services; All Travel and Tourism companies have to deal with the public to ensure that they are getting what the pay for and exactly what they want which also may include ancillaries, these are the extras such as car hire, extra luggage, Travel insurance and Currency exchange.
To be responsible to stakeholders; Public Limited companies have a responsibility to the people that have bought shares in their company, this means they have to allow information of their profits and losses to be sent out and shared so that anyone can see how the business is doing.
To be environmentally and ethnically responsible; Most companies are environmentally friendly and keep a sustainable business. This means they try to keep a positive economy, improve working conditions for local people and make sure that their business is not affecting the surrounding local people or area.